B1, Base One, is fictional company that provides one location for
users to easily access information on United States National Parks. Their app
offers information on park locations, hours, fees, parking, etc. I created a natural
abstract brand element to encourage users to come up with their own opinion on what the symbol may be. An organic tree shape is repeated in a natural color
scheme to represent various landscapes and encourage the audience to
associate the mark with their own memory from nature.