m e l i o r a
Meliora specializes in wind and solar energy. I created Meliora as a
fictional company for a clean energy campaign project. I chose the Latin word
meliora for the name of the company because it directly translates to the word "better" and hints to the pursuit of better things. I decided to direct my campaign at
the coal miners by juxtaposing the daily struggle in their current job with the new bigger opportunities that could come from working in solar energy. The posters
are intended to be huge and viewed split on the corner of a large building.
o t t e r b e i n u n i v e r s i t y
I was chosen by Otterbein University's Marketing Department to design a skin
to cover the trucks that drive around Otterbein Students to their various destinations.
While these trucks mainly transport athletes, they also transport other campus groups.
Together we created a social media campaign to promote Otterbein University, and encourage the community to follow along on the Cardinals journey.