OSJA, The Office of Social Justice and Activism at Otterbein University,
revamped their office name and brand identity to shift to a focus on creating real change in the campus community. The challenge with this design concept, was to visually promote a healthy and inclusive activism. In order to do this, I used a black, white and tan color scheme, rather than incorporating the harsh Otterbein red. The emphasis on the O/ circle element in the logo creates a unknowing feeling of unity.